If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure on that front, but what we do know is that the Van Halen classic Runnin’ with the Devil features in an ad starring the all-new 2017 Acura NSX.
Acura has previewed the ad which is set to run during the first quarter of Super Bowl 50, taking place February 7 at Levi’s Stadium in Santa Clara, California. The 30-second ad, titled What He Said, is the start of a new campaign out to promote Acura’sPrecision Crafted Performance philosophy, a revival of the Precision Crafted Automobiles tagline that helped launch the Acura brand three decades ago.
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“In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience,” explains Acura’s new chief Jon Ikeda said. “The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.”
You’ll also note that we see three different NSX supercars, colored red, white and blue. This is to highlight the new car’s North American roots. Remember, this time production is taking place in Marysville, Ohio.
The 2017 Acura NSX goes on sale this spring, priced from $157,800, including an $1,800 destination charge. The car features a sophisticated hybrid-based all-wheel-drive system and has a peak output of 573 horsepower and 476 pound-feet of torque. This is said to enable the NSX to accelerate from 0-60 mph in 3.0 seconds and reach a top speed of 191 mph.
You can watch an extended version of the ad in the video below.